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Hello!

Pumi & Simon here!

We’re a small but passionate team based in Wimbledon, and we’re on a mission to make even more love, happiness, and unforgettable memories between furry friends and their hooman.

Whether it's through our carefully tested products or simply by sharing moments of joy and laughter, we want to help strengthen each and every special companionship, and we’re so excited to welcome more friends into our journey!

Pumi Verified

Every product we offer is rigorously tested, with the ultimate approval coming from our beloved Co-Founder & Chief Product Officer, Pumi.

His paws-on approach guarantees that all our products are not only functional and durable but also can be loved by our friends.

Pumi's involvement in every step of the process reflects our unwavering commitment to providing the very best, so you can feel confident that every purchase is selected with love and attention to detail.

Ripple Effect

The original vision behind this business was to ensure Pumi became one of the happiest dogs in the world.

But our mission goes beyond that - we want to spread goodwill and make sure no dog is ever left behind.

A portion of our profits will be donated to trusted animal charities, including Blue Cross, Battersea Dogs & Cats Home, and WWF. We believe this is just the beginning of spreading hope and creating a lasting impact on the lives of animals in need.